Social media ads let you put your message in front of the exact people you want to reach based on location, interests, behavior, and more. I help you run smarter, better-targeted campaigns on platforms like Facebook, Instagram, and TikTok that drive real leads, not just likes.
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What Is Paid Social Advertising?
Paid social advertising means running paid campaigns on social media platforms to reach specific audiences—not just the people who already follow you. These aren’t boosted posts; they’re real, data-driven ads designed to increase awareness, generate leads, and grow your business.
Why Paid Social Works (When It’s Done Right)
Precision Targeting
Reach people based on location, age, interests, past behavior, or whether they’ve visited your website.
Visual Storytelling
Showcase your brand with compelling images, videos, or carousels that stand out in the feed.
Build Awareness and Trust
Introduce your business to new people and stay top-of-mind with those who’ve already shown interest.
Drive Leads and Sales
Whether it’s a phone call, form fill, or product purchase, we’ll build campaigns that push people to act.
Track What Matters
Know exactly how your ads are performing with clear reports and conversion tracking.
SOCIAL MEDIA ADVERTISING PROCESS
How I Run Social Campaigns That Actually Get Results
No fluff, no wasted spend. Just smart strategy, strong creative, and consistent optimization.
01
Campaign Planning & Audience Strategy
We start with your goals and who you want to reach.
From cold prospecting to retargeting warm leads, I’ll build audience segments that align with your offer and objectives.
02
Creative Development
Ads that stop the scroll and spark action.
I’ll design your ads to match your brand and message; image, video, carousel, story, so you look polished and persuasive.
03
Platform Setup & Targeting
Get in front of the right people at the right time.
We’ll choose platforms (Facebook, Instagram, TikTok, etc.), set budgets, and configure targeting that’s as broad or specific as needed.
04
Pixel & Tracking Setup
Know exactly what your ads are doing.
I’ll install or audit your Meta Pixel, TikTok Pixel, or other tracking tools to make sure we’re capturing conversions and behavior.
05
Testing & Optimization
We test, learn, and refine every week.
Split tests, copy tweaks, creative swaps; your campaign will evolve based on real data, not guesswork.
06
Reporting You’ll Understand
Skip the dashboards. I’ll explain what’s working and what’s next.
Each month, I’ll send a short video walkthrough of your results with no jargon, no filler.
Boosted a Post Once and Hoped for the Best?
You’ve run social ads before but didn’t see results
You’re not sure who to target or what to say
You want leads, not just “likes”
You don’t have time to manage another ad account
Let’s fix that and run social ads with a real strategy behind them.
Frequently Asked Questions
Q: What platforms do you run social ads on?
A: Facebook, Instagram, TikTok, and LinkedIn are the most common. I’ll recommend the right mix based on your business and audience.
Q: Do you create the ad content too?
A: Yes. I design the visuals, write the copy, and make sure it all fits the platform’s best practices.
Q: How much do I need to spend?
A: Even $500/month can go a long way with smart targeting. I’ll help you set a budget that makes sense and scales with your success.
Q: Can you run retargeting ads on social?
A: Absolutely. Some of the best-performing ads are shown to people who already visited your site or interacted with your content.
