An abstract image of data trending positively representing successful digital marketing campaigns.

DIGITAL MARKETING SERVICES

Digital Marketing That Delivers Without Wasting Your Budget

Smart strategies. Conversion-focused campaigns. No fluff. I help growing businesses attract the right traffic, turn visitors into leads, and get more from every marketing dollar.

High-Caliber Marketing with a Personal Touch...

An icon of two chess pieces representing Strategy in the context of digital marketing.

Strategy That Starts With You

Every project begins with listening. I dig into your goals, audience, and market to build a smart, custom strategy that’s designed to perform and not just look good on paper.
An icon of two people representing a direct client relationship

Direct Access,
Real Partnership

No account managers. No confusion. You’ll work directly with me so we move faster, communicate better, and build campaigns that truly reflect your business.
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Premium Work,
Smarter Budget

You get high-impact marketing without the bloated costs. My lean, efficient approach delivers agency-level quality; faster, more flexibly, and at a fraction of the price.
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Clear Results.
No Guesswork.

More leads, better rankings, stronger conversions backed by simple, transparent reporting. You’ll always know what’s working and where your investment is paying off.
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Everything You
Need in One Place

From SEO and paid ads to content and analytics, I offer a full range of digital marketing services tailored for small businesses that want to grow without the agency runaround.

RANGE OF SERVICES

Digital Marketing That Works Without Wasting Your Budget

From visibility to conversions, I create strategies that are as practical as they are powerful. Not sure what everything means? That’s okay—I’ll walk you through it and focus on what moves the needle. No fluff, no waste—just smart, effective marketing that respects your time and your budget.
An icon with a microscope and network node that connotes Answer Engine Optimization (AEO) also known as Generative Engine Optimization (GEO), or Large Language Model Optimization (LLMO)

Answer Engine Optimization,
Generative Engine Optimization (AEO/GEO) aka "AI Search"

Call it whatever you want, just get found by AI. Boost your content to show up in featured snippets and AI-generated answers from tools like Google AI Overview and ChatGPT, Grok, and more.
  • FAQ content and schema markup for instant answers
  • Long-form content built to be cited by AI
NEW AND EXPERIMENTAL
A icon of a notebook, ribbon and pencil that connotes Content Marketing Services.

Content Marketing

Turn ideas into traffic. Blogs, landing pages, and lead magnets that actually get clicks—and conversions. No fluff, just good stuff.
  • Blog posts, service pages, and SEO content
  • Lead magnets and downloadable resources
  • Strategy-driven content calendars
An icon with balls falling into a funnel with a down arrow representing a funnel for Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

You’ve got traffic. Let’s make it count. We tweak buttons, headlines, layouts—whatever it takes to turn visitors into buyers, leads, or fans
  • A/B testing and heatmap analysis
  • Form, copy, and layout improvements
  • Strategy to boost ROI across all channels
An icon with balls falling into a funnel with a down arrow representing a funnel for Conversion Rate Optimization (CRO)

Display Advertising

Get seen everywhere your audience goes online. I design and manage eye-catching display ads that build brand awareness, drive clicks, and support your larger marketing goals.
  • Custom ad creative and messaging
  • Smart targeting across apps, websites, and devices
  • Retargeting strategies to stay top-of-mind
A icon of an envelope and paper coming out of it with a star that stands for Email Marketing Services

Email Marketing

Smart emails > spammy blasts. We design emails people want to open and set up automations that keep your audience engaged (and buying).
  • Campaign design and strategy
  • Automated email flows (welcome series, re-engagement, etc.)
  • List growth and segmentation
An icon of a pinpoint with a stylized globe that connotes Local Service Ad Services

Local Service Ads

Be the first thing people see when they Google your service. We handle setup, targeting, and optimization so local leads come straight to you.
  • Setup and verification of your Google Local Service Ads
  • Ongoing ad management and reporting
  • Perfect for home services, legal, and medical pros
An icon of a magnifying glass with a cursor and upward arrows, representing successful paid search ad campaigns.

Marketing Automation & Lead Nurturing

Stay top-of-mind without lifting a finger. I’ll help you build automated email and text flows that guide leads from curious to ready-to-buy.
  • Welcome sequences, follow-ups, and drip campaigns
  • Integration with your CRM or eCommerce tools
  • Behavior-based triggers that send the right message at the right time
An icon of a magnifying glass with a cursor and upward arrows, representing successful paid search ad campaigns.

Paid Search / SEM / PPC / AdWords

Clicks don’t have to be expensive. We run Google Ads that bring in real leads—not just impressions—and make your budget go further.
Starting at $500/m + Ad Spend
  • Keyword targeting and ad copywriting
  • Campaign setup, A/B testing, and optimization
  • Ongoing budget and ROI management
An icon depicting a stylized human head with an arrow targeted at the brain, symbolizing Retargeting Services in the context of digital marketing.

Retargeting Ads

They visited. They left. Let’s get them back. Retargeting ads remind your audience what they’re missing—and give them a reason to return.
  • Dynamic product ads and display campaigns
  • Custom audience setup and segmentation
  • Platforms: Google, Meta, LinkedIn, and more
An icon of a gear with a stylized speech bubble and five stars symbolizing positive business reviews and Review Management Services

Review Management

Five stars, more often. We help you get glowing reviews, keep tabs on feedback, and show the world why you're the real deal.
  • Automate review requests and follow-ups
  • Monitor and respond across key platforms
  • Boost local SEO and customer trust
An icon depicting a line chart with a upward trend line and a magnifying glass symbolizing Search Engine Optimization services.

Search Engine Optimization (SEO)

Rise through the search engine rankings—organically. We optimize your site so search engines and humans love it. Google notices. So do your customers.
  • On-page and technical SEO
  • Keyword research and content optimization
  • Local SEO for service-area businesses
An icon of a megaphone overlaid with a speech square, representing Social Media Advertising.

Social Media Advertising

We make scroll-stopping ads for Facebook, Instagram, LinkedIn, and more. You set the goal; we’ll bring the eyeballs (and the clicks).
  • Ad creative, copywriting, and targeting
  • Campaign testing and optimization
  • Full-funnel ad strategies
An icon of two speech bubbles and a thumbs up in the middle. The represents Social Media Marketing services.

Social Media Marketing (B2B)

Build credibility, trust, and top-of-mind awareness with strategic B2B content that speaks your audience’s language and supports your sales cycle. While I work with B2B Brands, I don't generally do consumer-facing brands except for eCommerce Brands. I have excellent partners that do, however.
  • Content strategy for LinkedIn and other B2B platforms
  • Thought leadership, success stories, & brand positioning
  • Custom graphics and post copy tailored to your industry
An icon of a person with a cloud behind then representing Visitor Intelligence.

Visitor & Lead Intelligence

Want to know who's checking out your site? See which companies visited—so you can follow up like a pro. This service is generally paired with other digital marketing efforts and also new website builds.
  • See which companies visited your site (even if they don’t fill out a form)
  • Get enriched lead data for smarter outreach
  • Turn data insights into smarter sales outreach
NEW

RANGE OF SERVICES

Digital Marketing That Works Without Wasting Your Budget

From visibility to conversions, I create strategies that are as practical as they are powerful. Not sure what everything means? That’s okay—I’ll walk you through it and focus on what moves the needle. No fluff, no waste—just smart, effective marketing that respects your time and your budget.

Answer Engine Optimization, Generative Engine Optimization (AEO/GEO) aka "AI Search"

Call it whatever you want, just get found by AI. Boost your content to show up in featured snippets and AI-generated answers from tools like Google AI Overview and ChatGPT, Grok, and more.

Content Marketing

Turn ideas into traffic. Blogs, landing pages, and lead magnets that actually get clicks—and conversions. No fluff, just good stuff.

Conversion Rate Optimization (CRO)

You’ve got traffic. Let’s make it count. We tweak buttons, headlines, layouts—whatever it takes to turn visitors into buyers, leads, or fans

Display Advertising

Get seen everywhere your audience goes online. I design and manage eye-catching display ads that build brand awareness, drive clicks, and support your larger marketing goals.

Email Marketing

Smart emails > spammy blasts. We design emails people want to open and set up automations that keep your audience engaged (and buying).

Local Service Ads

Be the first thing people see when they Google your service. We handle setup, targeting, and optimization so local leads come straight to you.

Marketing Automation & Lead Nurturing

Stay top-of-mind without lifting a finger. I’ll help you build automated email and text flows that guide leads from curious to ready-to-buy.

Paid Search / SEM / PPC / AdWords

Clicks don’t have to be expensive. We run Google Ads that bring in real leads—not just impressions—and make your budget go further. Starting at $500/m + Ad Spend

Retargeting Ads

They visited. They left. Let’s get them back. Retargeting ads remind your audience what they’re missing—and give them a reason to return.

Review Management

Five stars, more often. We help you get glowing reviews, keep tabs on feedback, and show the world why you're the real deal.

Search Engine Optimization (SEO)

Rise through the search engine rankings—organically. We optimize your site so search engines and humans love it. Google notices. So do your customers.

Social Media Advertising

We make scroll-stopping ads for Facebook, Instagram, LinkedIn, and more. You set the goal; we’ll bring the eyeballs (and the clicks).

Social Media Marketing (B2B)

This isn’t about going viral—it’s about building credibility, trust, and top-of-mind awareness with the people who make decisions. I create strategic B2B content that speaks your audience’s language and supports your sales cycle.

Visitor & Lead Intelligence

Want to know who's checking out your site? See which companies visited—so you can follow up like a pro.

DIGITAL MARKETING CASE STUDIES

Results That Speak for Themselves

I don’t just run campaigns, I create results.
Here are a few real-world examples of how smart digital marketing helped my clients grow. Whether it’s more leads, better visibility, or a stronger online presence, my goal is always the same: deliver meaningful results that pay off without breaking the bank.
79
AVERAGE HIGH-TICKET LEAD FORM FILLS PER MONTH PER 1000 VISITORS AFTER WEBSITE LAUNCH AND DIGITAL MARKETING CAMPAIGN
In 9 months (Nov. '23–July '24), up from 39 avg./month before.
Client‡ A Mississippi-Based Industrial Drone Manufacteruer
12+
AVERAGE WEEKLY LEAD FORMS COMPLETED AFTER NEW WEBSITE LAUNCH WITH SEARCH ENGINE OPTIMIZATION
Client: First Team Pilot Training
A Flight School with Two Locations in the Mid-South
3
NEW PROJECTS INITIATED FROM
LEADS GENERATED AFTER WEBSITE LAUNCH AND SEO CAMPAIGN IN THE FIRST 90 DAYS
Client‡ A Memphis-Based Architecture Firm
+64%
MONTHLY USER ENGAGEMENT
WITH A SOCIAL MEDIA CAMPAIGN
AND NEW WEBSITE
Client‡ A Mid-South Based Home Healthcare Provider
‡ denotes a campaign undertaken while I was Co-Founder of LAB Digital Creative, before beginning an independent design and digital marketing practice in early 2025.
A Wall Street Journal style stipple drawing of Alan Hudgins, Brand and Web Designer and Digital Marketer

Meet Your Digital Marketing Strategist

One point of contact. All the right moves.
I’m Alan Hudgins, a designer turned marketer who actually gets both. I blend creative thinking with smart strategy to help businesses grow online. From ads to automation, SEO to social, I plan and manage campaigns that drive clicks, conversions, and long-term success.