Illustration of Alan Hudgins, brand and web designer and digital marketer. Illustration drawn by the Wall Street Journal's Noli Novak.
Illustration by The Wall Street Journal's Noli Novak

ABOUT ALAN HUDGINS

Helping Businesses Grow with Strategy, Creativity, and Heart

I got my start in web design in high school while working weekends and summers at a tractor manufacturer in my small town in the Delta. They needed a website, so I designed and built one. It sparked a career I’ve loved ever since.

Since then, I’ve launched websites, designed logos, and led digital marketing campaigns for a wide range of industries. But no matter how big or small the project, I always come back to the same approach: great design and marketing should clearly communicate what makes your business unique and why customers should choose you.

I studied architecture at Louisiana Tech University before shifting into design and launching my career working in media and publishing.
In 2013, I moved to Memphis to join a leading creative agency, where I worked with clients including the University of Memphis, Huey's, and Tru-D SmartUVC.

In 2019, I co-founded LAB Digital Creative with Michael Newsome and served as its Creative Director. Over the next six years, I had the privilege to lead brand, web, and digital campaigns for companies like Corky’s BBQ, Crosstown Concourse, Mid-South Transplant Foundation, South of Beale, and ETFC Architects. From full-scale branding and websites to digital strategy and execution, I helped businesses grow while building lasting relationships with the people behind them.

In early 2025, I sold my half of the agency to return to what I love most: working with founders and small business owners directly. Now, I'm pleased to work one-on-one with growing businesses to deliver strategic branding, websites, and digital marketing that lead with creativity, clarity, and results.

When We Work Together You Can Expect...

Creative Design with Authenticity

No cookie-cutter design here. I take the time to understand your business, your voice, and your audience—then craft design that feels authentic, purposeful, and built to connect in a way that truly resonates.

Strategic Guidance and Advice

I look at the whole picture: your brand, your goals, and your audience to make sure everything is working together. No fluff, no wasted spend. Just honest, strategic advice to help your business grow the right way.

A True Creative Partnership

When you work with me, you’re not going through layers of account managers. It’s just us collaborating, planning, creating. You get clear communication, faster decisions, and a true creative partner.

Real World Digital Marketing Results

I design digital campaigns and websites with outcomes in mind. It’s about measurable results instead of vanity metrics. More traffic. Better leads. I get you a stronger return on investment, with your dollars going further.

Big-Agency Results, None of the Bloat

I deliver agency-quality design and marketing—without the overhead, delays, or layers. By working directly with you, I move faster, stay flexible, and deliver high-impact results that save you time, money, and frustration.

Selected Brands and Companies
I’ve Worked With

Arcade Restaurant
Cetacea Sound
Christian Brothers University
Crosstown Concourse
Corky's BBQ Restaurants
Diocese of Shreveport
Drexel Chemical
Episcopal Diocese of West TN
ExxonMobil
FedEx
Hampton Inn
Hilton Garden Inn
Hilton Hotels
Interstate Building Materials
Kappa Delta Sorority
Lansky Bros.
Leader Publishing Group
Leadership Memphis
Louisiana Tech University
Memphis Chamber of Commerce
MCR Safety
Ozark Motor Lines
Shannon Waterman
South of Beale Restaurants
SouthernSun Asset Management
Strategic Resource Management
TASCO Automotive
Tru-D SmartUVC
University of Memphis
US Department of Agriculture

Industries and Sectors
I’ve Worked With

Architecture Firms
Agriculture
Automotive
Banking + Investment Firms
Building Materials
Churches + Religious Orgs.
Construction Firms
Consulting Firms
Education
Engineering Firms
Event Venues
Fashion + Apparel
Government
Healthcare + Wellness
Hospitality + Travel
Industrial + Manufacturing
Law Firms
Logistics + Trucking
Medical Device Manufacturers
Non-Profit Organizations
Pharmaceutical
Petroleum + Chemical
Real Estate Developments
Restaurants
Retail + eCommerce
Safety Equipment
Shipping
Staffing Agencies
Steel + Metalworks
Technology

Kind Words from Great Clients

Alan was able to capture our firm's identity with both the brand refresh and website .... communication as a whole was top notch throughout.”
MATT SIHVONEN, aia
ARCHITECT
ETFC ARCHITECTS
Alan definitely exceeded any and all expectations I had for creating a new brand for my business! I was very impressed with the work he's done...”
TINA BROWN, fpn
OWNER/NURSE PRACTITIONER
ELITE TOTAL WELLNESS
Alan was able to put a website together for us and it is exactly what we need. It is very user friendly and I appreciate the time he took to get to know us as a company so that he could deliver a site based on our specific needs.”