If you're a small business owner in Tennessee, looking for a marketing strategy that reaches customers at exactly the right moment, geofencing might be your answer. This location-based advertising technology lets you target potential customers based on where they are, not just who they are. Whether you're competing with national chains or trying to capture high-intent prospects in your area, geofencing levels the playing field by putting your ads in front of people when they're most likely to take action.
What is Geofencing?
Geofencing uses GPS to create a virtual boundary around a physical location. When someone enters that area with their mobile device, they become eligible to see your targeted display ads.
How It Works:
- Set a radius around any location (a competitor, an event venue, a neighborhood)
- Serve ads to people who enter that zone
- Retarget those visitors for days or weeks after they leave
Why It's Powerful:
Reach customers based on where they are, not just who they are. Capture high-intent prospects at the exact moment and place that matters.
Here are eight practical examples of small businesses across industries are using geofencing to capture customers and grow their revenue:
Example 1: Medical and Veterinary Practices: Capture Patients Ready to Switch
Target competitor waiting rooms to capture patients open to switching providers, a smart move hitting people when they're literally waiting! Serve ads and then retarget them for 30 days with switching incentives.
Example 2: Coffee Shops: Conquer the Competition
Target Starbucks customers in store and in the drive-thru during morning rush with "Skip the line—we're 2 minutes away" offers.
Example 3: Auto Repair: Steal Dealership Service Customers
Target people at dealership service centers with competitive pricing: "Just paid $200+ for an oil change? We charge $69."
Example 4: Gyms & Fitness Studios: Welcome New Neighbors
Geofence new apartment complexes and target residents with intro offers when they're home.
Example 5: Landscapers: Own New Construction
Target newly built neighborhoods where homeowners need immediate lawn and landscaping services.
Example 6: Trade Shows: Dominate Industry Events
Target convention attendees with booth locations and meeting invites, then retarget for 90+ days.
Example 7: Event Venues: Sponsorship Without the Price Tag
Geofence concerts, games, and festivals to reach the same audience for a fraction of sponsorship costs.
Example 8: Luxury Locations: Find Affluent Customers
Geofence high-end dealerships, country clubs, or upscale districts to reach premium buyers.
Ready to Reach Customers Where It Matters Most?
Turn foot traffic into your competitive advantage with targeted display campaigns. Location-based advertising isn't just for big brands anymore. Small businesses are using geofencing to capture customers at the perfect moment when they're near a competitor, attending an event, or ready to make a decision. Ready to get started?
